MELBOURNE'S FOOD RELIEF STORY IN THE SPOTLIGHT
From The Age to ABC, from 7 News to the Herald Sun - Alex Makes Meals has become Melbourne's most compelling food relief narrative. Our story resonates because it represents authentic Melbourne values: local action, community compassion, and innovative solutions to real problems.
Since that first lasagne in 2020, we've shared our journey with over 20 major media outlets, reaching millions of Australians. Each story amplifies not just our work, but the critical conversation about food security in our city. We're proud to be Melbourne's voice for dignified food relief - where fresh ingredients become chef-prepared meals, not redistributed waste.
Media professionals appreciate our transparency: $1 = 1 meal. No complex equations, no hidden costs. Just measurable, local impact that makes great stories.
Media Contact: media@alexmakesmeals.com | **Response:** Within 24 hours
Press Resources: Download comprehensive media kit, images, and statistics below
MEDIA RESOURCES & PRESS KIT
Organization Snapshot
Founded: 2020, Melbourne's COVID-19 community response
Model: Food relief using purchased ingredients (not food rescue)
Weekly Impact: 3,000+ chef-prepared, nutritious meals
Transparency: $1 = 1 meal (independently verified)
Team: 150+ dedicated volunteers, professional governance board
Partners: 50+ trusted Melbourne charities
Kitchens: Darebin Arts Centre, expanding to CBD 2025, Altona 2025
Recognition: Herald Sun Thanks a Million nominee, Melbourne Community Hero
Key Statistics & Facts
- Total Impact: 240,000+ meals delivered since 2020
- ROI: $8 community benefit per $1 donated (Deloitte verified)
- Corporate Program: $130/person team transformation experiences
- Efficiency: $1 meal cost includes ingredients, utilities, distribution
- Quality: Fresh ingredients purchased weekly from Melbourne wholesalers
- Growth: 300% increase in meal production capacity 2020-2024
Story Angles & Hooks
- Melbourne's alternative to food rescue: Why we buy, not collect
- Young entrepreneur to CEO transition: Scaling social impact
- Corporate volunteering revolution: Teams seeking purpose
- The economics of dignity: $1 = 1 quality meal
- Community solutions vs charity: The Melbourne model
- From COVID response to permanent infrastructure
Press and communication resources
Comprehensive media toolkit for journalists and communication professionals
Media Information Package
Latest Organisational Updates
Visual Media Resources
Media coverage archive
Explore our recent media mentions and press highlights
Monash Student Becomes Healthcare Workers' Saviour by Rescuing Food Amid Pandemic
Coverage of student contributions to pandemic food security
First a Humble Lasagne Then 'Loaves and Fishes' to Feed Healthcare Heroes
Lifestyle feature on humanitarian kitchen efforts during crisis
From Lasagne for His Doctor Sister to Thousands of Meals for Health Workers
Food-focused narrative on the organization's evolution
Coronavirus: Uni Student Making Thousands of Meals for Exhausted Health Workers
Television coverage of student-led pandemic response initiative
Australian Student Provides Thousands of Homemade Meals to Healthcare Workers
International media coverage of Australian charity initiative
Red Rooster Helps Alex Makes Meals Deliver Food to Healthcare Workers
Corporate partnership highlighting food delivery collaboration
Not-For-Profit Delivers Over 2000 Meals Feeding Over 600 Healthcare Workers
Feel-good coverage of pandemic relief efforts and community support
Meet the 20-Year-Old Making Meals for Our Frontline Health Workers
Radio interview featuring the organization's founding journey
'It's Humbling': The Young Man Behind 50000 Free Meals for Front-Line Workers
Personal reflections on the scale and impact of meal distribution
How a 20-Year-Old Quit Uni to Make 55000 Free Meals for Medicos
Story of educational sacrifice to serve healthcare workers
Fighting Food Insecurity One Lasagne at a Time
Feature on addressing food insecurity through community meals
How an Australian Student Went From Cobbling Together Lasagnes to Making 60000 Meals
Profile of founder's rapid expansion from initial family meal prep
Thanks a Million Campaign: Alex Makes Meals Founder Alex Dekker Nominated
Recognition of founder within community appreciation campaign
Lion Dairy & Drinks' Generous Donation During Pandemic
Corporate partnership supporting healthcare worker meal provision
240000 Meals for Those in Need
Coverage of the organization's meal distribution milestone
The Lasagne That Kickstarted a Charity Feeding Frontline Workers
Origin story of the organization's founding during pandemic
Melbourne to Honour 'Community Heroes' Who Stood Up During Lockdown
Recognition of pandemic relief efforts by community leaders
Contact us
We invite media professionals to connect with us through our contact form. Your insights and inquiries are valuable to us, and we look forward to collaborating on impactful stories.
TRUSTED BY MELBOURNE'S LEADING ORGANIsATIONS
Together, we create change
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"At Boutique Accounts, we are proud to support Alex Makes Meals and the incredible work they do within the community. From the moment we learned about their mission and the substantial impact they have on individuals and families across Melbourne, we knew we wanted to contribute in a meaningful way."
"When we learned about AMM's mission and the positive impact they create for communities across Melbourne, we knew we wanted to help in a meaningful way."
Alex Makes Meals transformed our team day into something meaningful. Seeing our meals reach local families in crisis connected us to our community in ways we never expected.